I created my website by using weebly.com I chose this platform because of its extremly user friendly interface. Although it didn’t give me that much freedom in organizing the pages, I managed to create a simple, minimalist website, just enough in order for it to correlate to my other two task – the digipak and the music video.
For designing my website, I used photos from Tumblr.com and her actual website, rihannanow.com. I kept the same colour palette as for the other two tasks. I added the colour cyan on the front page and on the about page as this colour fits with a a series of photos she has and also with the dark themed background. On the homepage, the header has the artist’s name on and a link to the music page when the “out now” text is clicked. Scrolling down the page, the latest music video (“Higher”) follows. On the bottom of the page, all social networking sites on which Rihanna is connected to are present. As I have said before, it isn’t a very complex website, because people are now following the artist on social media and get their information faster and easier than entering the website on a regular basis for the latest news. This is the reason I only added the most necessary pages, so that people have their information gather on this one website, rather than searching everywhere for it. This includes the following pages: About (biography), Music (discography), Tour (dates and photos) and Store (a re-direct link accessing her real brand store). Because Rihanna herself is collaborating with Puma, I added an extra Fashion page where people can find about her latest work and a gallery from her latest fashion show, all containing links to the real Puma store.
To access the website please click the following link: http://rihanna-now.weebly.com/
For my digipak, I used Adobe Illustrator. My idea was having a bold visual piece. I have managed to do this by contrasting colours – black and white, and adding the red. The black and white is used to visually describe the mixed feelings she is going through. Red is the colour the word “anti” transmits. Because I didn’t want my digipak to be too loaded I decided to stick with one bold visual piece on the front cover – the face people see first. The double layered picture is made from two layers, one coloured, one black and white (with opacity at 70%). The layers are shifted to create the blurry feeling and make people look twice in order to understand what is going on. The purpose of the golden textured shape is to illustrate the shift between the layers. Because this one thing was enough to attract the audience, I kept the rest classic with the track list, bar codes and credits on the back cover and a simple design of the CD on the inside. I also added the track list on the inside for functionality purposes – easier to access the track list and then, select the desired song. I used the shot illustrating the fireplace taken from the music video, again, too show these mixed feelings of the character. The bold font is used to express this strong connotation of the word “Anti”.
Here are some screenshots of the process:
For the font I used dafont.com and in the end, settled with “Evogoria”, because I founded it to be the most appropiate. I also wanted to create a different background in Photoshop, but, as I’ve said before, because I already have the bold visual piece on the cover, I decided to use a simple white coloured background.
I took more pictures after filming the music video from which I have made a selection and then chose the final photo. First, I corrected the colours in Adobe Lightroom. Then, for further editing, I used Photoshop. Here is my selection:
My final decision was based on the feeling of strength and power the picture could send. This is why I went with this photo:
General idea: The video shows an independent woman – which is visible from her aspect (clothes, make-up, accessories) who has experienced a recent heartbreak, but she is still standing strong, managing to keep it together with a little alcohol and some cigarettes through the night.
Technical aspects: My music video is very classic. There isn’t much technical challenge because I wanted to keep it clean. As i chose to do an illustrative music video, I wanted the audience to focus on the lyrics of the song. This is the reason why the shots and the entire montage aren’t something complex. The colour choice is black and white because it expresses the phase she is going through right after the break-up. Also, the grayish tints tend to change to show the passage of time (different hours – different lighting). The video is mostly based on close-ups and blurs to omit the male gaze and in order to establish an emotional connection with the audience and engage them into the music video and the song. In order to set the atmosphere I added in the beginning and also at the end a fireplace sound. I used the “barn door” transition to stick with the classical style. The red colour of the credits is representative for the name of the album and even Rihanna herself. The font used for the title of the song is italic because it fits this “vintage” theme. Meanwhile, the artist’s name is bold; representative for her personality.
Here are some photos taken from before and during filming:
The main characteristic of my music video will be the text-reader relationship, formed throughout a non-linear narrative story. This is because the character displays the sadness and sorrow after a break-up, also accompanied by its specific lyrics. While this is a very common part in each person’s life (everybody has been through a really bad break-up), the viewers (readers) feel for the character when they see the video and how she deals with it (alcohol and cigarettes).
Hyperbole is present in my work through the lyrics, e.g. “you take me higher than I’ve ever been” , “you light my fire” (also a metaphor). They are exaggerations she uses in order to express this love she’s feeling towards an ex-partner.
Allusion happens in the moments she drinks and smokes to give this hint to the audience that she is drunk and brokenhearted. In a real life situation, people do use these “techniques” to try and forget a break-up, so this is why they will associate the props with her state.
Pathos is related to how a media text uses emotions and feeling to attract its audience. My music video shows a broken relationship, a moment every person passes through, it’s just an example illustrated on a screen for a whole mass so that they can relate to.
In my narrative I only have one protagonist, a female, which interpretes the actual singer. She is one of my very good friends and I’ve been knowing her for a long time now. This is one of the reasons I chose to work with her as we get along very well, she is trustworthy and takes work seriously.
Other reasons I chose her include the fact that she is a fan of Rihanna’s songs and knows “Higher”‘s lyrics already; it would be a fun experience for both of us. Like the singer, she has this habit of smoking, so everything would be genuine. Furthermore, she likes to dress up, do her make-up and look good in every situation, just like my character does in the music video. She looks mature, but not old, and all of this makes her suited for my work. Her name is Bianca and she is 18 years old.
The Fictional Character:
I imagined my character wearing a white fancy top, a black shirt (long or short), black tights, a pair of heels, a fur cloth on her back and a pair of sunglasses (in the beginning until one point of the music video). She will wear some accessories on her neck and on her hands. She will have make-up on, the most important being red or burgundy lips. As my actress is blonde, I would use a black wig, but in case it looks too fake I will stick to her blonde hair, it doesn’t bother me. Also, I imagine her hair being a bit wavy.
She dresses this fancy even though she is sitting alone in her house drinking, because she wants to remind herself that she is a powerful woman. Also, it has the same impact on the audience when they see her image like that. She wants to be impressive no matter the situation. It also conforms with the style of the singer, as I wanted to portray the artist as she was, is and will be portrayed in other music videos.